Wednesday, June 10, 2015

Saved by an Expert Traveling the Path of Least Promotion.

300 Words


Posted: 09 Jun 2015 11:05 AM PDT
Saved by an Expert Traveling the Path of Least Promotion.

      Harry Bayne brought me back to life after an often-published, well-promoted doctor blew up my brain with medication I was allergic to, and then had no idea how to fix me.
     Word-of-mouth led me to Harry, an alternative healer, who was well-off the beaten track. 
     Harry's home office was in a three-room apartment - home to Harry, his wife, and three children. The space was so compact, the bathtub was in the kitchen. A drop-down counter covered the tub to create cooking space during the day.
     The stairwell to Harry's 5th floor walk-up in NYC was shabby, but when I walked through his front door, the energy in that tiny space oozed peace and healing.
     I came to Harry broken. One doctor I consulted gave me only a slim chance of even surviving the allergic destruction.
     Not Harry. He knew his stuff, and if I had the patience, he had the expertise to put Humpty Dumpty back together. And he did.
     In my world, there should've been a gigantic screen in Times Square telling the world about Harry Bayne. But Harry didn't even have a website. Doing one himself would take away from his research and healing practice, and hiring someone would mean passing the cost on to clients. He didn't want to steal time from his practice or increase fees. And while he could have written more than one book, Harry preferred not spending his days at a computer. There were people to heal.
     Harry taught me two things: not every expert comes brilliantly optimized on the Internet and never judge someone's expertise as lacking because it doesn't come swaddled inside a book jacket.
     Consequently, my life has been enriched immeasurably by experts who travel the path of least-promotion. 

Thursday, June 4, 2015

Introduction to the World of Publishing



It all depends on what you want to publish,
how you want to publish it,
and whether you want anyone to read it.

The traditional route.

a. Write book (or write Proposal if it's non-fiction)

b. Find agent
c. Wait
d. Agent finds publisher
e. Get Advance

    1. If non-fiction, write book off the Proposal from Step One

f. Wait
g. Book is Published.
h. Do your own marketing

    1. Your book will be in stores
    2. No publisher markets anyone except the top earners

i. Quite a few people will see your book--perhaps buy it.

     1. Be prepared in 2nd half of year to see Returns which will wipe out any profits.


Self-publishing

a. Write book
b Work out how to create your own eBook   

    1. Picture books are a bitch on eBooks. They rarely work
        a. If you're an artist, you can learn to do it yourself
        b. Then you can make money on other people's books.

    2. Work out how to create your own template for a Print-on-Demand Publisher
        a. You probably need someone to do the typography, layout, and pre-press
        b. If you're an artist, you can learn to do it yourself
            i. Then you can make money on other people's books.
        c. Publish book (essentially only on Amazon.com, BN.com, etc. Which doesn't mean it won't sell)

c  If you want to get your book into the distribution stream for book stores, be prepared to give them 60% of the list price.

     1. This raises the price of your book at all other outlets above it’s market value.
            a. Consider ignoring book stores

d. Do your own marketing

     1. Your book will not be in stores unless the owner is a relative or you personally convince the owner to stock them

e. Since they only print a book when someone buys a book, your garage is clear of cartons.
f. Most likely, very few people will read it but you never know.

A Small Publisher



a. Write Book
b. Find boutique publisher who likes what you do.
c. Work with their artists on typography and cover art.

    1. That work is usually your advance or most of it.

d. Publish book

    1. Publisher's distribution staff will ensure that bookstores CAN buy your book.
    2. Sometimes Publisher's sales staff will try and convince stores to actually buy your book
        ii. If stores buy your book, be prepared in 2nd half of year to see Returns which will wipe out any profits.

e. Do your own marketing.

    1. You'll have a beautiful book
    2. It might be in stores.

f. If you went to a Vanity Press, you'll stack cartons of your book in garage.
g. If you went Print On Demand, you won’t
h. Most likely, very few people will read it but you never know.

Random Thoughts

a. Don't spend money on marketing the book unless the money came from sales of the book

    1. The best marketing is to set up a way for people who like what you do to get to know you.
       i. Fanpage
       ii. Facebook page
       iii. Website
       iv. Newsletter

   2. Note that all this is virtually free, it just requires labor.
   3. It's also refreshing that advertising is almost useless in the book market. It's all personal.

b Copyright. In general, no one is going to come after you for copyright violations unless you rip ofF

   1 Someone alive
   2 Disney
   3 Coca Cola
   4 A working photographer
   5 A music publisher
   6 Or anyone (dead or alive) who was ever a Hollywood star